From seed to sale
From selecting the right genetics to optimising cultivation systems, our processes are designed and overseen by experienced industry professionals to ensure consistency and quality at every stage. By bringing together experts across the value chain, we take a fully integrated approach from seed to sale, building confidence in our products and ensuring reliable access to high-quality medicinal cannabis. Explore our process below for a closer look at how we operate behind the scenes.
Research & Development
Phyterra is committed to advancing research and innovation in medicinal cannabis through a science-led approach. Our experienced team focuses on developing safe, effective, and accessible products, drawing on global expertise in genetics, cultivation, extraction, and formulation to deliver a premium portfolio that meets the evolving needs of patients and healthcare professionals.
Cultivation
Phyterras purpose-built cultivation and research facilities are designed to the highest industry standards, providing complete control over every stage of the growing process. This enables us to maintain exceptional consistency, quality, and traceability, supporting the development of premium medicinal cannabis products that meet the highest expectations for safety and efficacy.
Processing
From selecting superior genetics to continuously refining our cultivation and production systems, every Phyterra process is designed to deliver consistent, high-quality outcomes. Guided by an experienced team and a commitment to excellence, we maintain rigorous standards at every stage of the journey—from cultivation and manufacturing through to patient access.
Manufacturing & Distribution
Phyterra manages and oversees every stage of the medicinal cannabis supply chain, from cultivation and manufacturing through to product development, packaging, and distribution. Supported by experienced industry specialists and trusted global partners, our integrated approach ensures the highest standards of quality, consistency, and compliance across every aspect of production.
Marketing & Advertising
Phyterra is committed to building a trusted and recognisable presence within the medicinal cannabis industry through clear, professional, and consistent communication. Our strategic approach to marketing and brand development spans digital, social, and traditional channels, helping us connect with patients, healthcare professionals, and industry stakeholders while supporting the continued growth of the Phyterra brand.
Clinics & Pharmacies
Phyterra is focused on building strong partnerships across New Zealand’s healthcare network to ensure patients have reliable access to high-quality medicinal cannabis products. Guided by a patient-first philosophy, we work closely with healthcare professionals, pharmacies, and clinics to deliver trusted solutions that support better health outcomes and improved quality of life.